Market Capture
Own the neighborhoods around your best customers.
HomeReach helps local businesses stay visible with digital targeting and optional direct mail around jobsites, service areas, competitors, events, and high-value neighborhoods.
Starter management
$499/mo
Recommended ad spend
$1,000/mo
Launch path
Manual-first
Territory Command
Neighborhood acquisition plan ready for review
High
Homeowner density
A-
Route fit
Review
Mail readiness
Recommended plan
High-Value Homeowner Reach
Protected category
Review required
Territory risk
Limited capacity
Next action
Secure review
2,500
Homeowner reach
4
Route clusters
Human
Review gate
10-14d
Launch path
How it works
Four steps from interest to sales-ready opportunity.
Step 1
Choose your target area
Jobsites, neighborhoods, competitors, events, service areas, districts, ZIPs, or custom local pockets.
Step 2
Choose your budget
You control ad spend. HomeReach starts at $499/month for tightly scoped management.
Step 3
Upload your business information
Send logo, photos, offer, website, and campaign details so the plan can be reviewed quickly.
Step 4
HomeReach builds your campaign plan
Your request becomes a qualified sales opportunity with payment readiness and a clean handoff to fulfillment.
Targeting options
Built around local business outcomes, not ad-tech confusion.
Jobsite Halo Campaign
Turn recent jobs into neighborhood visibility opportunities.
Competitor Area Campaign
Build local visibility near competitor areas where platform rules allow.
Neighborhood Saturation
Focus on streets, subdivisions, ZIPs, and high-value local pockets.
Service Area Targeting
Support city, ZIP, radius, and route-level local demand.
Event Area Targeting
Stay visible around local events, seasonal moments, fundraisers, or rallies.
Political District Saturation
Use neutral geography-based awareness with compliance guardrails.
Digital + Direct Mail Campaign
Pair online visibility with postcards to the same neighborhoods.
Best industries
Strong fit for local businesses that win neighborhood by neighborhood.
HomeReach advantage
Digital targeting can be paired with postcards to the same neighborhoods.
Most agencies only run ads. HomeReach can pair Market Capture with direct mail, giving local homeowners a simple repeated-exposure path online and in the mailbox.
Same area
Keep the target geography aligned across digital and mail.
Simple offer
Use one clear message instead of disconnected campaigns.
Sales ready
Capture the add-on interest now and quote fulfillment later.
Pricing
Start at $499/month. Upsell when scope grows.
Market Capture keeps the buying decision clear: HomeReach manages planning, sales-to-fulfillment handoff, and monthly reporting, while the client separately funds the media budget. Starter campaigns work best with at least $1,000/month in ad spend and a 3-month commitment.
Front-door offer
Market Capture Starter
$499/month
Ad spend separate. Recommended: $1,000/month.
Fastest path to sell local visibility with tight fulfillment scope.
Best margin fit
Market Capture Growth
$749/month
Ad spend separate. Recommended: $1,500/month.
Better fit for clients with more target areas or a stronger monthly campaign rhythm.
Premium saturation
Market Capture Dominance
$999/month
Ad spend separate. Recommended: $3,000/month.
Highest-margin package for digital plus direct mail saturation and fuller campaign planning.
FAQ
Clear answers before the first call.
What is Market Capture?
Market Capture helps a local business stay visible in the neighborhoods, jobsites, service areas, competitor areas, events, or districts that matter most.
How does it work?
You choose the area and budget. HomeReach reviews your details, builds a campaign plan, prepares recommendations, and creates the handoff for fulfillment.
Is ad spend included?
No. The $499/month starter fee is the HomeReach management fee. Ad spend is separate and funded by the client.
Can postcards be included?
Yes. Direct mail is one of the biggest HomeReach advantages because the same neighborhoods can see you online and in the mailbox.
Can I target competitors?
Campaigns can be planned around competitor areas where platform rules and policies allow.
Do you guarantee results?
No. Results vary. HomeReach does not guarantee leads, sales, ROI, conversions, visits, or platform approval.
Compliance and platform guardrails
Results vary. Ad platform approval is required. Targeting depends on platform availability and policy. No individual-level targeting or private identity display. HomeReach does not use prohibited targeting categories, and does not guarantee leads, sales, visits, conversions, ROI, or political outcomes. Paid ads are never auto-launched.
Ready for review